New Pricing for Salesforce Data Cloud is Here: What You Need to Know : Tom M

New Pricing for Salesforce Data Cloud is Here: What You Need to Know
by: Tom M
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### Summary of Salesforce Data Cloud Pricing Updates Salesforce has recently updated its Data Cloud pricing model, just a month after discussing the impact of price changes on Agentforce. The new updates aim to provide businesses with more flexibility and transparency in managing their data. #### Key Pricing Changes: 1. **Free Data Ingestion from Salesforce**: Customers can now bring structured data from various Salesforce products, including Sales Cloud, Marketing Cloud, and Commerce Cloud, into Data Cloud at no additional cost. This change allows businesses to utilize their structured data without spending credits. 2. **Simplified Credit Model**: The previous four types of Data Cloud credits have been consolidated into one flexible credit type, now called Data Service Credits. This change simplifies budgeting, as businesses no longer need to predict usage across multiple categories. 3. **Enhanced Digital Wallet for Usage Tracking**: Salesforce introduced a Digital Wallet that provides detailed insights into real-time data usage and spending. It allows users to see what drives their consumption and to set alerts for consumption thresholds. 4. **New Pricing Calculator**: A new external calculator helps businesses assess their Data Cloud pricing requirements and understand cost factors at different stages of their data journey. #### Conclusion: These updates reflect Salesforce's commitment to enhancing user experience based on customer feedback. By streamlining pricing and offering better tools for data management, Salesforce aims to help organizations maximize the value of their data and effectively scale their AI capabilities. ### Additional Context: The updates to Salesforce's Data Cloud pricing model indicate a significant shift towards customer-centric approaches, moving away from traditional pricing structures. By focusing on flexibility and usability, Salesforce is adapting to the evolving needs of businesses seeking to leverage data for improved outcomes. ### Hashtags for SEO: #Salesforce #DataCloud #PricingUpdates #DataManagement #AI #CustomerFeedback #BusinessIntelligence #CloudSolutions #DataStorage #SalesforceUpdates


Just a month after we sat down with Salesforce to discuss whether Data Cloud would experience the same price changes that affected Agentforce, new pricing updates have taken effect. 

This includes more flexibility, better visibility into real-time usage, a new calculator, and more. 

How Does Data Cloud’s Pricing Currently Work? 

As a reminder, Data Cloud – Salesforce’s primary data solution that collates all of your company’s data in one place – currently operates on a consumption-based pricing model that adapts to your business needs. 

The three main elements in this are credits, storage, and premium add-ons, which are as follows:

  • Consumption credits: You buy credits and spend them across key Data Cloud functions. They can be bought on an as-needed basis and are fungible across all features. For reference, it costs $500 for 100,000 credits.
  • Data storage: A monthly fee is charged for storing data in Data Cloud. It is priced separately, so you only pay for what you store. 
  • Premium add-ons: These are optional features like Data Spaces and Data Cloud One that are available for advanced use cases.

This model, according to Salesforce, is designed to give businesses flexibility, transparency, and predictability. These three pillars have been a considerable consideration when coming up with the new pricing changes, aimed at “removing even more friction from the process.”

Source: Salesforce

Rahul Auradkar, EVP & GM, Unified Data Services & Einstein at Salesforce, has announced that these updates are a direct result of listening to customer feedback. 

“By simplifying pricing, removing Salesforce ingestion costs, and increasing transparency, we’re making it easier for organizations to unlock the full value of their data and scale AI across their business with confidence.”

The Changes to Data Cloud Pricing 

From today, users and businesses can expect four primary changes to Data Cloud. These are:

Ingest Structured Salesforce Data for Free 

Formerly, customers would need to use Data Cloud credits in order to bring data in from other Salesforce products. Now, you can bring in structured data from Salesforce at no extra cost, and it includes data ingested from four connectors: 

  • Salesforce Core (Sales and Service Cloud)
  • Marketing Cloud Engagement 
  • Marketing Cloud Personalization 
  • Commerce Cloud 

This also means that you can now ground your AI agents in your structured data without using up credits. 

READ MORE: Why Your AI Agent Is Acting Weird (And How to Fix It)

Simplified Credit Model 

One of the most important updates here is that the four original credit types that were segmented across sandbox and production have now been consolidated into one. 

This flexible, exchangeable credit can be used across all Data Cloud functions, and all existing sandbox and/or segmentation and activation credits have been merged into Data Service Credits.

This essentially means that businesses do need to predict exact usage amongst multiple categories to determine specific use cases, and allows for a more seamless scoping experience. 

Salesforce also stated that sandbox credit multipliers are set at a 20% discount compared to production to encourage more testing and development.

Better Visibility into Real-Time Usage with Digital Wallet

Previous feedback about Data Cloud has centered on the confusion around consumption, which is why the Salesforce Digital Wallet was introduced. This wallet is now enhanced by providing insights into spending on a more granular level. 

Digital Wallet now provides detailed usage tagging insights, revealing the exact consumption drivers for each meter at a specific feature level. Users can leverage out-of-the-box reports or create custom ones to analyze data as needed. Additionally, consumption threshold alerts can be set up to receive timely notifications.

READ MORE: Why Do Salesforce Data Cloud Implementations Fail?

New Pricing Calculator 

Lastly, Salesforce has also released a new external pricing calculator to help customers understand their specific Data Cloud pricing requirements. 

There is now also more information available to help customers understand the different factors that influence costs, and what businesses should consider at different stages of their journeys, including advice on data-driven agents and zero-copy federation

Final Thoughts 

Looking back at our most recent conversation with Salesforce on Data Cloud, although the answers were not entirely definitive, they all focused heavily on flexibility and listening to customer feedback. 

Salesforce has shown that they are aware of the biggest issues impacting their customers and this cloud, so now is an important time for both the community and Salesforce.

Play around with the new features, see how they work for you, and as always, tell Salesforce if something isn’t working. 

The post New Pricing for Salesforce Data Cloud is Here: What You Need to Know appeared first on Salesforce Ben.


September 12, 2025 at 09:44PM
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