Salesforce B2B Commerce vs B2C Commerce: Understanding The Differences : khushali jain
by: khushali jain
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Introduction:
Before moving any further, let’s first discuss the Salesforce Commerce Cloud. It is a multi-tenant (a single instance of software running on a server while serving multiple customers), a cloud-based commerce platform that aims to entitle the brands to create an intelligent, unified buying experience over all the channels, that is, mobile, social, web, and store. In order to integrate the Salesforce commerce cloud platform while also creating better customer experiences and ensuring the rise in client conversion rates, the Salesforce Commerce Cloud Implementation Partners helps in fulfilling the same.
The basic concept of the platform is that while offering e-commerce as a SaaS (Software-as-a-Service) solution, it liberates the business from the clutch of the growing demands of managing a kind of technical roadmap or even figuring as to how should one be ahead of the curve, especially when it comes towards having the best practice ecommerce features.
The logic behind the same is that Salesforce Commerce Cloud keeps on constantly evolving while clearing its features and functionality to keep pace with the ever-growing changes within the e-commerce sector. This is so that one can always reach a best-in-class set of features.
Furthermore, Salesforce has involved itself in partnerships with companies that aim to provide quite independent omnichannel (resulting in singular and seamless interaction among merchants and customers throughout all offline and online channels) services on their Salesforce Commerce Cloud solution platform. With the same, the omnichannel capabilities of Salesforce get broader and enhanced. With the help of these Salesforce Commerce Cloud Partners, the businesses can get access to Salesforce partners’ innovative solutions while connecting with the experts and gain full knowledge while executing their projects.
In this blog, we will be discussing the two most popular configurations of commerce cloud on Salesforce. These two stand-alone products on Salesforce Commerce Cloud Platform are- Salesforce B2C Commerce Cloud and Salesforce B2B Commerce Cloud. With their superior functions, both these platforms provide the best commerce cloud solutions to the same businesses.
Before moving forward with their points of difference, let’s first discuss their basic definitions.
What is Salesforce B2C Commerce Cloud?
Salesforce B2C Commerce Cloud is the industry-leading, cloud-based commerce solution used to modify the shopping experiences over all the main digital channels. It supplies its clients with quite a rich set of capabilities, consisting of marketing, merchandising, content, promotions, customer service, fulfillment, and artificial intelligence.
What is Salesforce B2B Commerce Cloud?
CloudCraze built the salesforce B2B Commerce Cloud as an independent package (also referred to as Managed Package) on the Salesforce platform Force.com. In 2018, Salesforce took over control of the company while enlarging its portfolio of e-commerce products and an e-tool for the B2B market.
Salesforce B2C Commerce Cloud vs Salesforce B2B Commerce Cloud Solutions:
The main points of difference between Salesforce B2C Commerce Cloud and Salesforce B2B Commerce Cloud Solutions are as follows:
Business Needs:
Both the Salesforce B2C commerce cloud and B2B commerce cloud solutions differ from each other in several business aspects that further involve the kind of vendors, requirements of the business, and the audience that are targeted for the same.
For example, the Salesforce B2C Commerce Cloud tool could be a very suitable and apt choice for branded manufacturers, direct-sellers, and online retailers. They are willing to sell off their products directly to the consumers.
Whereas, the Salesforce B2B Commerce Cloud can emphasize best-fits that could exist for any business manufacturers and CPG (Consumer Packaged Goods) brands, which are further aiming to serve their business buyers in a new and different way.
Platform Requirements:
To meet the varied needs of their respective audience segments, both these two mentioned cloud solutions use different platforms to work on.
The B2C marketplace needs a powerful platform with immense databases to provide smooth-running to customers’ buying experience. Likewise, the Salesforce B2C Commerce Cloud platform is outlined properly with the help of the required tools for customization, user management, advanced analytics, performance, and security.
The B2B e-commerce model would require a more adaptable platform that includes rich features like order management systems, migration from test-to-production, and user permissions. This is the reason why the Salesforce B2B Commerce platform is being developed while using advanced tools for the contract pricing, entitlement of product, and order management for handling unchained, complex orders.
Multi-channel support:
One of the main features of Salesforce Commerce Cloud is that it provides multi-channel support to the customers of any business who have Salesforce integration.
Regarding the same, the Salesforce B2C Commerce Cloud platform would permit the businesses to create custom integrations with the help of third-party providers in specific areas. These areas involve – Ratings and Reviews, Tax Processing, E-mail services as well as payment processors.
Whereas the Salesforce B2B Commerce Cloud solutions include a third-party store integration attribute that would further help enable the integration of the business’s catalog of products and that of the leading online retailers. These online retailers further include Amazon, Alibaba, eBay, etc., wherein one can sell their products or services with the help of their approved third-party platforms.
Payment Type and Pace:
The requisites of B2C E-commerce are quick and easy payment proceeding with an efficient and smoothly running checkout processes of the customers. Due to this reason, the Salesforce B2C Commerce Cloud provides prompt payment options. Examples of the same include- automated clearing house (ACH) transactions, credit/debit card processing, subscriptions, purchase orders, etc.
However, a B2B marketplace consisting of multiple consumer (current) accounts requires multiple options for the payment while also involving other options like compliance, budgeting, etc. Due to the same reason, Salesforce B2B Commerce Cloud assists various payment methods, including purchase orders, credit cards, etc.
Conclusion:
Salesforce Commerce Cloud would be most appropriate for large-sized, enterprise-level merchants that are further looking out for all-inclusive and highly custom-made E-Commerce solutions. Furthermore, with the above discussion regarding the differentiation between the two popular commerce cloud solutions, B2B and B2C Commerce Cloud, it could be well said that both the platforms work well for their targeted customers.
For instance, Salesforce B2C Commerce Cloud solutions are for Business to Customer kinds of business models. As such, the main aim for any B2C vendor would be to attract an extensive number of shoppers and further guide them to your commercial storefront. With the help of Salesforce B2C Commerce Cloud, this aim can be easily achieved.
While in the case of Salesforce B2B Commerce Cloud solutions, they focus on the Business to Business kind of business model. The B2B vendors get the main aim fulfilled with these solutions as the platform aims at delivering quick reorder functionalities and that for frequent, sophisticated product orderings.
The implementation of both these platforms is performed well by the Salesforce Commerce Cloud Partners, who provide B2C and B2B services to multiple B2C and B2B brands, respectively. Also, they have helped several businesses in designing, implementing, and customizing solutions that are entirely Salesforce-based. Cyntexa is a leading Salesforce Commerce Cloud Implementation Partner which provides all the above-mentioned features and more while providing step-by-step solutions and helping with the implementation of Salesforce Commerce Cloud smoothly and by also ensuring proper training given to the users and employees regarding the same.
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May 06, 2021 at 01:33PM
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