What is Third Party Integration in Salesforce in 2023? : vishnu kumar

What is Third Party Integration in Salesforce in 2023?
by: vishnu kumar
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Why a Third-Party App?

It is impossible to avoid using third-party integrations while using Salesforce B2C Commerce. How bad is that? No, it's incredible! It's intentional, as we discovered in the Customize a Commerce Cloud Reference Architecture unit.

Which Third-Party Apps shall be used?

The documentation should outline the proposed integrations in a summary section or the commencement section and make them accessible soon after the project's discovery phase. Check the list one more to make sure everything is on it. 

Payment processors, ratings and reviews, tax processing, and email services are the integrations with third-party suppliers that occur most frequently. They are the ones in terms of technology where a third-party provider can excel. 

The integration of the third-party application with the application is crucial. See this table for some inspiration. 

Third-Party Application  Storefront Page 
Payment  Checkout 
Ratings and Reviews  Product details page 
Tax  Checkout 
Address Verification  Account administration, shopping, a wish list, and a gift registry 
Tag Management  each page. An IP address, user profile information, and everything the user clicks or views are just a few examples of the actions or events that tags, inserted on each page, capture on a website or device. 
Social  Product details page, checkout 
Personalization  Pages with product information, search results, and messaging 

Planning Integrations

You've received a list of external applications to integrate; the next step is to make sure everything is in place. The integrations can include a variety of tasks, such as loading a cartridge, transferring data, or even learning how to utilize a new browser-based application. 

dont miss out iconDon't forget to check out: Salesforce Integration with Google Calendar | All You Need to Know

These integration tasks are examples. 

Format  Process(es)  Application Type 
Cartridge  Manual tasks are replaced with scripts and product feeds.  Product recommendations 
Cartridge  Just load a cartridge for direct integration.  Tax, payment processor 
Controllers  adds data at the product feed automatically.  Tagging 
Separate UI  manipulate product data in a system that uses a browser.  Content management 
Separate UI  Use a browser-based system to report on order data and then launch the ensuing email and social media marketing campaigns.  Analytics 
Separate UI  Make and publish content assets including trend pages, lookbooks, quizzes, and buying guides.  Content management 

Regardless of the size of the integration effort, testing starts when integration is finished. The same goes for ongoing operations like bug repairs, feature updates, and the constant massaging of fresh data in a different program. Make sure the merchant is aware of how these chores will affect their available resources. 

To make it easier for you to stay organized when implementing, you might wish to add two extra columns. 

  • Responsible parties (names, addresses, and phone numbers) 
  • Schedule 

dont miss out iconCheck out another amazing blog by Vishnu here: What does Salesforce's Collection mean in 2023?

Discovering Gaps

What types of gaps should you watch out for? Here are a few examples. 

  • Does the schedule allow for the integration tasks? 
  • Are our client resources required for the tasks? 
  • Do certain integrations rely on others? 
  • Does a specific B2C Commerce version or feature have an impact on integrations? 
  • Do any of the qualifications need to be delayed or unavailable? 
  • Exist any technical problems? 
  • Can other vendors step in if one vendor has problems? 

The post What is Third Party Integration in Salesforce in 2023? appeared first on Forcetalks.

May 08, 2023 at 04:20PM
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