ServiceNow Complete Record-Breaking Deal to Buy AI Platform Moveworks for $2.85B : Tom M
by: Tom M
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**Summary of the Content:** ServiceNow has made a significant move by acquiring the AI company Moveworks for $2.85 billion, marking its largest acquisition to date. This acquisition is a strategic response to Salesforce's AI platform, Agentforce, and represents a shift from ServiceNow's usual practice of smaller acquisitions. **What is Moveworks?** Moveworks creates an intelligent AI assistant designed to automate support across various enterprise functions. It has established partnerships with major companies like Palo Alto Networks, Siemens, GitHub, and Toyota, maintaining over 350 relationships with large organizations. ServiceNow plans to integrate Moveworks' technology to enhance its AI ServiceNow Platform, particularly in customer relationship management (CRM) and employee engagement. The collaboration aims to improve productivity by offering a powerful AI assistant and advanced enterprise search capabilities, ultimately leading to faster problem resolution and automation of mundane tasks. Given that many Moveworks clients already use ServiceNow, integrating the two companies is logical. Amit Zavery, president of ServiceNow, emphasized that the combination of Moveworks' AI expertise and ServiceNow's workflow automation will significantly enhance AI adoption in enterprises, thereby benefiting employees and customers alike. The deal is set to close in the second half of 2025. **Key Context:** This acquisition is noteworthy as it exemplifies ServiceNow's ambition to compete more fiercely with Salesforce in the AI sector. As Salesforce expands into IT service management, the rivalry between these tech giants is likely to intensify. Industry analysts are keenly observing how this will affect the AI landscape in the coming year. **Relevant Hashtags:** #ServiceNow #Moveworks #AI #Acquisition #EnterpriseSoftware #CRM #Salesforce #ArtificialIntelligence #Productivity #BusinessIntelligence #TechNews #AIAdoption
ServiceNow has completed the $2.85B purchase of artificial intelligence firm Moveworks – their largest acquisition to date.
Although ServiceNow has traditionally focused on growing through smaller acquisitions that replatform technologies, this acquisition marks a significant shift for ServiceNow, acting as an immediate counter to Salesforce’s AI suite, Agentforce.
What Is Moveworks?
Moveworks offers an agentic AI assistant capable of automating support across entire enterprise operations.
Working with companies such as Palo Alto Networks, Siemens, Github, and Toyota – who all utilize MoveWorks’ AI product – the company boasts over 350 working relationships with large-scale enterprises.
With ServiceNow already having deployed thousands of AI agents, the company aims to work with Moveworks to accelerate the enterprise adoption of the AI Service Now Platform and innovate in key areas such as CRM.
ServiceNow and Moveworks are looking to transform how AI delivers real value in the workplace, setting a new benchmark for employee engagement. Their powerful universal AI assistant, combined with smarter AI-driven enterprise search, will help teams find answers faster, automate routine tasks, and boost productivity.
With most of Moveworks’ customers already using ServiceNow as a key system for enterprise AI, data, and workflows, the integration between the two companies is a natural fit.
Amit Zavery, president of ServiceNow, said: “Moveworks’ talented team and elegant AI‑first experience, combined with ServiceNow’s powerful AI‑driven workflow automation, will supercharge enterprise‑wide AI adoption and deliver game‑changing outcomes for employees and their customers.”
The official press release states that this relationship will be “the best agentic AI platform in the market”, hinting at its continued rivalry with Salesforce.
It’s a strategic acquisition that will position ServiceNow to capitalize on this market and strengthen its AI-powered solutions to compete with Agentforce.
The transaction is expected to close in the second half of 2025.
Final Thoughts
There’s been a lot of media speculation surrounding Salesforce and ServiceNow, with Marc Benioff entering the ITSM market just as ServiceNow announced their ambitions to go all-in on CRM.
A rivalry is beginning to form, and it will be interesting to see how ServiceNow’s accelerated AI efforts unfold this year.
The post ServiceNow Complete Record-Breaking Deal to Buy AI Platform Moveworks for $2.85B appeared first on Salesforce Ben.
March 10, 2025 at 09:32PM
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