How to Make a Convincing Business Case for CRM at Your Firm : Martin Gessner

How to Make a Convincing Business Case for CRM at Your Firm
by: Martin Gessner
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You know that organizations adopt customer relationship management (CRM) systems with good reason. CRM systems are the conduit to better understanding your clients and their specific needs. And that positions you to align the right people with the correct accounts properly. Just as important, a CRM system captures invaluable details about prospect relationships, such as who within your firm knows the prospect and what conversations they've had to date.

The post Blog first appeared on focusonforce.com.
August 24, 2021 at 08:27AM
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