Complete Guide to Dreamforce 2022 : Lauren Westwood

Complete Guide to Dreamforce 2022
by: Lauren Westwood
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As Salesforce’s flagship conference, Dreamforce is the year's highlight for many professionals in the ecosystem. With countless workshops, networking opportunities, and parties – not to mention a famous musical headliner – Dreamforce is a much-loved event that attracts tens of thousands of Trailblazers to San Francisco every year.

In the wake of the global pandemic, Dreamforce has adapted to cater to a virtual audience, launching Salesforce+ (Salesforce’s very own streaming service) to offer a combination of live-streamed and on-demand events. Now that in-person events are back in business, Dreamforce has adopted a hybrid approach to reach an even wider audience. From choosing which workshops to attend to book your accommodation, this ‘complete guide’ will tell you everything you need to know about Dreamforce.

What is Dreamforce?

At its core, Dreamforce is an annual conference that aims to bring the Salesforce community together to share and learn. As one of the most significant global tech events, the 180,000+ attendees can expect to enjoy a spectacle of Salesforce innovations and countless training sessions and presentations from visionary keynote speakers.

Dreamforce encourages attendees to share their stories and celebrate their successes in the technology industry. Described as “more than just a conference,” this unique event focuses on:

  • Learning
  • Getting inspired
  • Giving back
  • Have fun – scroll to the Parties section below!

When is Dreamforce?

Dreamforce occurs each year during autumn (fall), often in September. This year’s event is due to take place September 20-22. Tickets have now been released and are bound to sell out fast. Registration is now live!

Dreamforce 2022

‘Early bird’ tickets start at $1,299 (early registration could save you up to $700) – register here.

Here are some key highlights:

  • There will be up to 30K on-site attendees (compared to 5K in 2021).
  • 120K people will be attending online. 
  • 25K square footage has been allocated for booths – that’s a lot of partner activity! 
  • There will be over 1,400 breakouts and sessions.
  • All this will take place over three days: September 20-22, 2022.

Where is Dreamforce?

San Francisco has been the official home of Dreamforce since its launch in 2003.

From a virtual experience in 2020 to a hybrid event the following year, 2022 will follow in 2021’s footsteps by offering global access to a mixture of live and on-demand events via Salesforce+. So if you don’t manage to get tickets, you can always tune in online.

With a wealth of free original series and special episodes available to watch, the Salesforce+ platform offers stress-free access to great content – minus the plane journey!

Who Attends Dreamforce?

Admins, developers, architects, newbies, and Trailblazers alike. Dreamforce is for everyone working in the Salesforce ecosystem – everyone across every team and industry around the world.

You'll be in good company with over 180,000 attendees in previous years!

What’s on the Agenda?

This year’s complete agenda will be released later in the year. Still, we can guarantee a few things: inspiring discussions led by thought leaders and industry pioneers, interactive sessions, and spotlights on new products (to name just a few). There will also be invaluable opportunities to network with others working in (and outside) your own field. 

Here’s what you can expect:

  • Main keynote: This is the place to hear all about the latest and greatest Salesforce announcements. 
  • Dreamfest: Time to let off some steam and party at the baseball stadium with a legendary band or performer (yet to be revealed!).
  • Dream Pitch: Watch entrepreneurs battle it out in a ‘shark tank’ style competition, with the winner landing themselves a cash prize. 
  • True to the Core: This is your chance to ask senior Salesforce execs your burning questions. Previous Q&As have asked when Workflow Rules and Salesforce Classic will be retired. Juicy!
  • High-profile interviews: You can also expect to see some legendary speakers at Dreamforce. Previous speakers include Barack and Michelle Obama, David Beckham, and Stephen Curry.
Where to Stay?

As mentioned earlier, Dreamforce attracts many people to San Francisco, so competition for accommodation can be fierce! Once you’ve booked your tickets, your next step should be booking somewhere to stay.

We recommend booking early to secure not only a bed but also a more affordable rate – inevitably, Dreamforce can see prices soar. We also recommend filtering your online search to include accommodation that offers a free cancellation. Covid is still out there, and while many hotel policies reflect this, it’s always best to check before you commit.

In terms of location, we suggest looking at downtown San Francisco. There will be plenty of walking to and from events, and public transport is bound to be busy during Dreamforce week. As always, plan according to your own agenda to maximize your enjoyment of the event (and minimize time wasted).

Take a look at:

  • Official Dreamforce Hotels: When registering for Dreamforce, you will be presented with a range of hotels to book alongside your ticket. Salesforce has agreements with these hotels that allow them to get a preferential rate for their attendees. While these accommodations may not be cheap, they should be relatively reasonable.
  • Hotel Comparison Sites: If the Dreamforce hotels don’t take your fancy (or if they are sold out), hotel comparison websites are a reasonably safe bet. Booking.comHotels.comKayak, and Expedia are all excellent options, but it’s worth noting that these are likely to be more expensive than the Dreamforce hotels.
  • Alternative Accommodation: Sites like AirbnbFlipKey, and Vrbo are great alternatives to hotels as you can rent whole property or a private room – perfect if you are traveling in a group and would rather have that ‘home away from home’ vibe.
  • Hostels: Although you might be picturing dormitories packed full of people, there are plenty of great luxury hostels in San Francisco available for a fraction of the price – you can even book your own private room. HI, San Francisco is just a 5-minute walk to Moscone, and it’s bound to be full of Dreamforce attendees!
  • Out of Town: If none of the above options work for you, San Fran’s BART system will deliver you to Moscone from various places outside the city center. These will be much cheaper than neighboring hotels to Moscone, and you will only be looking at around 30 minutes of travel time.

Dreamforce Parties

Dreamforce is a fantastic place to learn, network, and progress your career. And there are also some pretty amazing parties for letting off steam.

Official Salesforce events include the legendary “Dreamfest,” headlined by some of the world’s biggest acts, including Metallica, The Foo Fighters, and The Killers. You can also expect pop-up surprise parties, where you might be lucky enough to catch artists like Flo Rida and Macklemore.

Alongside the official Salesforce events, many partner parties are hosted by Salesforce Consulting and AppExchange partners. Back in Dreamforce 2019 – before the pandemic – we tracked over 45 partner parties. Best of all? If you have a Dreamforce pass, partners will happily welcome you in.

Whichever parties you decide to attend, Dreamforce promises some big moments. Stay tuned for our ‘Dreamforce ‘22 Parties’ post!

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