New video by Salesforce on YouTube

How To Clarify Your Business Value & Make Customers Care w/ Adam Erhart | Connections on Salesforce+
Marketing influencer, Adam Erhart unpacks a recent episode of, "Connections;" THE show for marketers on Salesforce+. In this particular episode, Sarah Franklin (President & Chair, Salesforce Advisory) sits down with Bloomberg Media CMO, Anne Kawalerski to discuss key insights into what Bloomberg is doing to tackle uncertainty using a clear brand purpose, audience data, and community engagement: https://ift.tt/EN2qC8K Watch as Erhart takes some big picture ideas Kawalerski shares and translates them into proven and profitable marketing strategies, tactics, and frameworks you can use right now to do the same! 00:00 - Intro 01:25 - Why customers buy 02:37 - Understanding your audience 03:20 - Data-driven marketing 04:40 - Data, Design, Deploy, Defend 05:35 - Accountable marketing 06:08 - Maximizing your marketing budget #Salesforce #AdamErhart Subscribe to Salesforce’s YouTube Channel: http://bit.ly/SalesforceSubscribe Learn more about Salesforce: https://ift.tt/pvF7DYe Facebook: https://ift.tt/g2p7Goi Twitter: https://www.twitter.com/salesforce Instagram: https://ift.tt/MCF8lsu LinkedIn: https://ift.tt/oaJFwzx About Salesforce: Salesforce is the customer company. We make cloud-based software designed to help businesses connect to their customers in a whole new way, so they can find more prospects, close more deals, and wow customers with amazing service. Customer 360, our complete suite of products, unites your sales, service, marketing, commerce, and IT teams with a single, shared view of customer information, so that your company can become a customer company, too.


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