From 50 to 122 Apps: How AgentExchange’s Marketplace Expanded by 104% in 6 Months : sf9to5
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**Summary of AgentExchange Growth and Insights** Dorian Sabitov reports that Salesforce's AgentExchange reached over 100 public listings just before Dreamforce 2025, showcasing its rapid growth and partner engagement. Launched in March 2025, AgentExchange focuses on AI-driven components for Salesforce, contrasting with the traditional AppExchange. **Key Details:** - **Growth Statistics:** - March 2025: 55 apps from 50 developers. - October 2025: 122 apps from 102 developers, showing significant growth (121.82% increase in apps, 104.00% in developers). - **Top Categories:** Sales, Productivity, and Analytics are the leading business categories, with Sales apps increasing from 18 to 49 in six months. - **Leading Developers:** Bullhorn, Breadwinner, and Salesforce Labs each have four listings as of October 2025. - **Criticism:** Concerns include overreliance on AI, potential security issues, and the need for a robust data foundation to ensure effective AI performance. - **Pilot Recommendations:** For effective testing of apps, focus on a single outcome, shortlist relevant listings, and define success metrics. **Contextual Insights:** AgentExchange is becoming a central hub for AI innovation within Salesforce, yet it faces challenges in maintaining quality and security as its marketplace expands. The balance between rapid growth and ensuring trust and reliability in AI solutions is crucial for its future success. **SEO Hashtags:** #Salesforce #AgentExchange #AIInnovation #Dreamforce2025 #AppMarketplace #SalesAutomation #ProductivityTools #DataSecurity #CRM #BusinessGrowth
**Written by Dorian Sabitov
Just one week before Dreamforce 2025 (as of writing), Salesforce’s AgentExchange surpassed 100 public listings. This milestone underscores the rapid growth of Salesforce’s latest ecosystem initiative and the increasing engagement of partners in shaping it.
AgentExchange serves as the counterpart to Salesforce’s long-standing AppExchange, but with a focus on agentic components. These include prompts, actions, topics, and full agent templates that customers can import directly into Agent Builder and deploy across their Salesforce environments.
Since its launch in March 2025, AgentExchange has positioned itself as a central hub for AI innovation within the Salesforce platform. With guidance from Salesforce leadership, the marketplace has expanded steadily, balancing customer demand with contributions from early partners.
AgentExchange by the Numbers: March 2025 vs October 2025
Marketplace Overview
At the time of launch, specifically during the AgentExchange snapshot done on March 4, 2025, the marketplace featured 55 apps developed by 50 unique providers. The top three business categories were Sales (18 apps), Productivity (10 apps), and Finance (7 apps), highlighting the platform’s strong focus on revenue acceleration, workflow efficiency, and financial connectivity.
Another snapshot of the marketplace, AgentExchange snapshot done on October 8, 2025, revealed 122 unique apps from 102 unique developers, showing that the market more than doubled in six months (121.82% growth in apps and 104.00% growth in developers). Key business categories also shifted: Sales led with 49 apps, Productivity followed with 22 apps, and Analytics moved into third place with 12 apps.
Leading Developers
As of October 2025, the top AgentExchange publishers are:
- Bullhorn – 4 listings
- Breadwinner – 4 listings
- Salesforce Labs – 4 listings
Back in March, there were only two publishers with three listings (the highest number of apps at that time):
- Salesforce Labs – 3 listings
- OpenText Corporation – 3 listings
While the absolute number of developers on AgentExchange is not high (102 publishers as of October 2025), some app providers contribute more significantly than others in terms of the number of apps listed.
As Stony Grunow, Co-Founder of Breadwinner, stated:
“AgentExchange is still in its early days, but thanks to the vision and dedication of leaders like Trish Phillips and Amy Gorman, partners like Breadwinner have a platform to innovate and expand what’s possible for Salesforce customers. Our mutual success is tied together — the stronger the partner ecosystem, the stronger Salesforce becomes.”
AgentExchange Growth Timeline: Apps and Developers
Below is a month-by-month overview based on snapshots. It shows total counts, month-over-month changes, and the average number of apps per developer.
| AgentExchange Growth Timeline: Apps and Developers | |||||
| Month (2025) | Unique apps | MoM change by App | Unique developers | MoM change by Developer | Apps per developer |
| March | 55 | — | 50 | — | 1.10 |
| April | 80 | 45.45% | 73 | 46.00% | 1.10 |
| May | 83 | 3.75% | 71 | −2.74% | 1.17 |
| June | 95 | 14.46% | 81 | 14.08% | 1.17 |
| July | 103 | 8.42% | 87 | 7.41% | 1.18 |
| August | 95 | −7.77% | 83 | −4.60% | 1.14 |
| September | 114 | 20.00% | 96 | 15.66% | 1.19 |
*Data based on AgentExchange, March – September 2025
Salesforce Community Feedback around AgentExchange
While AgentExchange has been praised for accelerating AI-driven innovation in the Salesforce ecosystem, it has not escaped criticism. The key aspects widely commented on now include:
- Overreliance on data and automation at the expense of human insight: researchers warn that AI agents may overlook tacit, relational knowledge possessed by sales or service professionals, potentially worsening moral hazard or short-term bias in decision-making.
- Critics also point out that the marketplace’s security and vetting processes may not yet be robust enough. Although Salesforce claims a “rigorous security review” for each listing, the sheer speed and volume of listings raise questions about whether consistency and depth of review can scale.
- A third area of critique emphasizes that having an LLM alone isn’t sufficient for AI success: just as a CPU requires an operating system, memory, and peripherals to function, effective AI agents need integrated access to both structured and unstructured data, supported by trust, compliance, and security frameworks.
- Most companies lack sufficient clean data over a useful time period to build reliable Agents, leading only to false conclusions and suggestions from AI.
Even the top management of Salesforce confirms that companies still can’t blindly rely on Agentforce and expect proper results without considerable preparation from the infrastructure side. As Alice Steinglass, EVP and GM of Salesforce Platforms, noted:
“What AI allows us to do is to break down those processes into components. And we can say some of them will still be deterministic.
There’s a whole set of work that we never automated because it required a little bit more human thought, because it changed more often.”
The actual value comes not from retrieval but from autonomous action across systems. Some experts argue that achieving this requires a unified foundation like Agentforce for complete consistency and control. These critiques underscore the tension between rapid growth and maintaining trust, security, and real-world nuance in an AI-powered marketplace.
Piloting with AgentExchange
The AgentExchange app catalog is now extensive enough to support real pilots due to an increase in listing options.
August saw a brief dip due to cleanup, followed by September, which offered the widest selection.
| Key Areas to Explore First on AgentExchange | ||
| Goal for Team | Best Categories on AgentExchange Now | Current Depth on AgentExchange |
| Speed up sales work | Sales, Productivity | Sales 47, Productivity 18 |
| Better reporting and KPIs | Analytics | 12 |
| Finance operations in CRM | Finance, Productivity | Finance 11, Productivity 18 |
| Marketing assists in CRM | Marketing | 6 |
| Service assistance and case help | Customer service, Collaboration | Service 4, Collaboration 4 |
| Storefront and retail use cases | Commerce | 4 |
| Admin and setup helpers | IT-admin | 1 |
*Data based on AgentExchange, March – September 2025
How to Run an Effective 30-Day Pilot
- Choose a single outcome, not multiple. For example, reduce manual call outcomes or generate weekly pipeline summaries.
- Shortlist 5 listings in the relevant category, then narrow to 2 finalists after a 15-minute demo each.
- Define one success metric before installation. Examples are provided below.
- Use a sandbox or development org, load a small test dataset, and grant permissions only to the pilot group.
- Activate only one write action initially; keep all others read-only.
- Review results weekly, then decide whether to scale, refine, or stop.
Data and Security Checks Before Installation
- Review the objects and fields the agent reads and writes, including any new fields it creates.
- Verify permission sets required to run the agent and access outputs such as summaries or tags.
- Ensure field-level security for sensitive data, including revenue or PII.
- Check logging and audit details: where actions are recorded and how to roll back if needed.
- Understand rate limits and governor limits for scheduled agent actions.
- Confirm the de-installation process: how to turn off prompts, flows, and packages cleanly.
Success Metrics That Clearly Demonstrate Value
- Sales: time to update call outcomes, email preparation time per meeting, and the number of meeting notes created per week.
- Analytics: accuracy of weekly pipeline deltas, time to produce a forecast note, and number of actionable insights per report.
- Finance: invoice status sync accuracy, time to resolve payment inquiries, and exceptions caught before close.
- Service: first reply quality score, average handle time for common cases, and daily use of agent-generated summaries.
- Marketing: campaign brief generation time, approved copy rate, and consistency of CTAs across assets.
Key Questions to Ask Vendors
- Which records does the agent update, and how are conflicts handled when multiple users act simultaneously?
- Can prompts and actions be versioned and transferred between sandboxes and production without manual edits?
- What happens during an API outage, and what retry logic is implemented?
- How many active customers are using this in the Sales Cloud, Service Cloud, or Experience Cloud?
- What does a typical two-hour configuration involve, and which steps usually cause delays?
Implications for AgentExchange Partners
While buyers focused primarily on Sales, Analytics, and Productivity, there remains an opportunity in emerging areas such as Commerce, Collaboration, and IT & Administration.
Key Takeaways
AgentExchange grew rapidly while maintaining its structure: started at 55 listings in March, crossed 100 a week before Dreamforce, and reached 122 in October. With Breadwinner Integrations Inc., Salesforce Labs, and Bullhorn each holding four listings, there is still space for targeted releases to stand out. If you are an app developer looking to list your first app on AgentExchange, stay focused: deliver a safe action, include a copy-paste prompt, provide a short setup video, define explicit permissions, and add an uninstall note. This combination builds trust. If you are a user looking for the right app or agent, keep it simple: choose one outcome, run a two-week pilot in a sandbox, enable one write action, and track one metric. Sales, Analytics, and Productivity categories on AgentExchange now have enough depth to demonstrate value without long setups.
“Dorian Sabitov is a 4x Certified Salesforce Administrator and Developer with extensive experience in customizing Salesforce to the client’s needs. He started his journey in IT as a CRM admin and kept his focus on the Salesforce ecosystem. He loves exploring new integrations in Salesforce and spotting alternative ways to optimize business processes inside the CRM. He is currently working as a full-time Salesforce developer and contributing content to the SFApps.info educational portal.”
October 21, 2025 at 06:30PM
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