From Zero to 100: How AgentExchange Became Salesforce’s Fastest-Growing App Publisher : Dorian Sabitov

From Zero to 100: How AgentExchange Became Salesforce’s Fastest-Growing App Publisher
by: Dorian Sabitov
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**Summary of AgentExchange's Rapid Growth** AgentExchange has reached an impressive milestone by publishing 100 apps in just six months. This platform serves as a marketplace for Salesforce-native solutions, allowing partners and developers to efficiently launch, manage, and promote their innovations. The growth of AgentExchange reflects the increasing demand for specialized tools across various industries, including automation, analytics, customer engagement, and compliance. ### Key Highlights: - **Growth Metrics**: - As of October 8, 2025, there are 122 unique apps from 102 developers, marking a 121.82% increase in apps and a 104% increase in developers since March. - The platform saw significant month-over-month growth, particularly in sales and analytics categories. - **Category Performance**: - Sales apps grew from 18 to 47. - Analytics apps tripled from 4 to 12. - Productivity apps remained steady at 18. - New categories like Commerce emerged, reaching 4 apps. - **Developer Insights**: - Top publishers include Bullhorn, Breadwinner Integrations Inc., and Salesforce Labs, each contributing multiple apps to the marketplace. - **Future Outlook**: - The platform is positioned for continued growth, especially as it provides reusable AI components that enhance productivity without leaving Salesforce. ### Additional Context: AgentExchange operates alongside AppExchange but focuses on providing AI building blocks for various business functions, allowing teams to work more efficiently. The rapid growth indicates a strong partner ecosystem and a commitment to innovation within the Salesforce community. ### Hashtags for SEO: #AgentExchange #Salesforce #AppDevelopment #AI #MarketplaceGrowth #Innovation #SalesforceApps #TechTrends #BusinessSolutions #DigitalTransformation


AgentExchange has achieved a remarkable milestone: 100 apps published in just six months. As a dynamic marketplace for Salesforce-native solutions, AgentExchange enables partners and developers to launch, manage, and promote their innovations more efficiently than ever. This rapid growth highlights not only the platform’s scalability and partner ecosystem but also the rising demand for specialized tools across industries. From automation and analytics to customer engagement and compliance, the variety of solutions available reflects the creativity and momentum of the Salesforce community. AgentExchange is establishing a new standard for speed, collaboration, and innovation on AppExchange.

The month-by-month overview below, based on snapshots, displays total counts, month-over-month changes, and the number of apps per developer.

Tracking App and Developer Growth on AgentExchange
Month (2025) Unique apps MoM change by App Unique developers MoM change by Developer Apps per developer
March  55 50 1.10
April  80 45.45% 73 46.00% 1.10
May  83 3.75% 71 −2.74% 1.17
June  95 14.46% 81 14.08% 1.17
July  103 8.42% 87 7.41% 1.18
August 95 −7.77% 83 −4.60% 1.14
September  114 20.00% 96 15.66% 1.19

*Based on data from AgentExchange from March – September 2025

As of October 8th, 2025, there were 122 unique apps from 102 unique developers, meaning the marketplace more than doubled in six months (a 121.82% increase in apps and a 104.00% increase in developers).

According to Stony Grunow, CoFounder of Breadwinner:

“AgentExchange is still in its early days, but thanks to the vision and dedication of leaders like Trish Phillips and Amy Gorman, partners like Breadwinner have a platform to innovate and expand what’s possible for Salesforce customers. Our mutual success is tied together — the stronger the partner ecosystem, the stronger Salesforce becomes.” 

While AgentExchange operates alongside AppExchange, its focus differs: it provides reusable AI building blocks that allow teams to accelerate work in sales, service, finance, and analytics – without leaving Salesforce.

Changes in Salesforce App Categories

Let’s examine how the number of apps evolved across categories month by month in 2025. Below is a concise view of the actual changes, including a mid-period checkpoint for context:

Quick Look at AgentExchange Category Shifts
AgentExchange Business Category March total apps June total apps September total apps Changes March → September
Sales 18 33 47 +29
Analytics 4 9 12 +8
Productivity 10 18 18 +8
Finance 7 10 11 +4
Marketing 5 4 6 +1
Collaboration 1 3 4 +3
Customer service 5 5 4 −1
ERP 1 1 0 −1
IT and Admin 0 1 1 +1
Commerce 0 0 4 +4
None or uncategorized 4 12 9 +5

*Based on data from AgentExchange from March – September 2025

Summarizing the numbers and comparing them with AppExchange stats by business categories, we can observe the following:

  • Sales added the most listings and gained market share. After a small dip in August, it finished strong in September at 47.
  • Analytics tripled from 4 to 12, showing steady growth with noticeable mid-year momentum.
  • Productivity rose early to 18 by June, dipped in July, and returned to 18 in September.
  • Finance showed uneven performance, peaking at 12 in July and settling at 11 by September.
  • Marketing declined mid-period but recovered to 6 in later snapshots.
  • Collaboration increased gradually and consistently, reaching 4 by September.
  • Customer Service remained mostly steady throughout the period, ending one lower.
  • ERP dropped to 0 by September, likely reclassified or integrated into other categories.
  • IT and Admin appeared in June and remained at 1.
  • Commerce emerged later and reached 4, a category to watch moving forward.
  • None or Uncategorized (no specific Business Need category assigned) spiked mid-year, then normalized as listings were correctly tagged.

Ecosystem Overview: Apps and Developers on AgentExchange

This overview shows absolute and percentage changes compared to March 2025.

AgentExchange Apps and Developers: Recent Changes
Month (2025) Unique apps Δ apps vs Mar % vs Mar Unique developers Δ devs vs Mar % vs Mar
March 55 +0 0.00% 50 +0 0.00%
April 80 +25 45.45% 73 +23 46.00%
May 83 +28 50.91% 71 +21 42.00%
June 95 +40 72.73% 81 +31 62.00%
July 103 +48 87.27% 87 +37 74.00%
August 95 +40 72.73% 83 +33 66.00%
September 114 +59 107.27% 96 +46 92.00%

*Based on data from AgentExchange from March – September 2025

Analysis of these figures highlights the following points:

  • Over six months, the platform experienced strong growth: apps increased by 107%, and developers grew by 92% compared to March.
  • August was the only month to show a decline for both metrics, followed by a sharp rebound in September reaching new highs.
  • Growth in publishers closely mirrored the rise in listings, supporting better coverage and more frequent updates.

Regarding the top-performing App Publishers (by number of published apps), the distribution of apps by provider is as follows – listing only providers with 2 or more apps on AgentExchange as of October 8, 2025:

Company Name # of apps 
Bullhorn 4
Breadwinner Integrations Inc. 4
Salesforce Labs 4
Customertimes 3
Audit9 3
Grazitti Interactive 2
OpenText Corporation 2
360 Degree Cloud Technologies Pvt. Ltd. 2
Certinia 2
Ascent Cloud LLC 2
Yoti Ltd 2
SalesWings 2

Currently, the marketplace features three leading players:

  • Bullhorn – A leading provider of recruitment and staffing solutions on Salesforce, Bullhorn applies its expertise in applicant tracking and CRM automation to AgentExchange, helping agencies streamline end-to-end talent operations.
  • Breadwinner Integrations Inc. – Known for connecting Salesforce with finance and ERP systems, Breadwinner leverages AgentExchange to deliver seamless integrations between CRM and accounting platforms such as QuickBooks, Xero, and NetSuite.
  • Salesforce Labs – As Salesforce’s internal innovation arm, Salesforce Labs uses AgentExchange to share free, ready-to-use apps and accelerators developed by Salesforce employees for the global community.

Overview of AgentExchange: Current Stats and Insights

AgentExchange grew rapidly while maintaining its structure. Key findings from a detailed AgentExchange analysis include:

  • The platform began with 55 listings in March, surpassed 100 a week before Dreamforce, and reached 122 unique apps by October.
  • Publisher count increased to 102. Sales led the growth, adding 29 listings to reach 47.
    Analytics tripled to 12. Productivity rose to 18 and remained steady.
    Commerce appeared later in the period and reached 4 listings.
  • August experienced a dip due to cleanup, followed by a strong rebound in September.

AI isn’t the future – it’s already here. Teams that adopt AI save time, reduce costs, and accomplish more. AgentExchange provides a straightforward way to discover working Agentforce components, integrate them into Salesforce, and see results without lengthy projects.

For teams ready to accelerate real work with AI, now is an ideal time to explore Agentforce components and identify where they can make the greatest impact.

The post From Zero to 100: How AgentExchange Became Salesforce’s Fastest-Growing App Publisher appeared first on SFDC Lessons.


October 10, 2025 at 06:35PM
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